Conversations with brand leaders at internationally active companies, PE operating partners and advisors with genuine GTM experience. Vendor-neutral. No frameworks off the shelf. Concrete moments instead.
Episode 05 · Localization
India is not one market. On hyper-localization for value-seeking buyers, how to earn trust, and how a strong brand protects the company.
Episode 04 · Brand Governance
Most CEOs can recite their EBITDA instantly, but not what their brand stands for. On brand as a governance issue, the case for a Chief Reputation Officer, and why AI is now the first audience.
Episode 03 · Lead Generation
A capable local team, stretched thin, copies the playbook from home. On brand building without existing awareness, younger digital audiences, and why leads die in the handoff to sales.
Episode 02 · Distribution
A German manufacturer enters Vietnam with an excellent product. Six months later, nothing moved – the product isn't bad, it's invisible. On what distributors really deliver, and what manufacturers can never hand over.
Episode 00 · Introduction
Controlling plans the merger. Brand cleans up after it. On brand governance that never existed – and the quiet assumption that what works at home works everywhere.
New episodes roughly every two weeks, complemented by shorter observations in between, from independent brand advisors with hands-on Asia experience to brand leaders at internationally known companies.
If you're responsible for brand in an international or M&A context yourself – or know someone who is – reach out. This space lives on real voices, not just mine.
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